Kyle Francia

Product Designer

TradeGecko (acquired by Intuit), previously BeautyMNL and Deal Grocer

📍 Currently based in Singapore

📮 jekyll.francia@gmail.com

🔗 Linkedin Profile

I’m a seasoned Product Designer with deep expertise in SaaS and the B2C/B2B eCommerce domain. I have an end-to-end accountability approach in designing and building products, honed through my years of experience working in tech startups that have had successful acquisitions. I’ve worked in cities across the globe including Manila, Doha, and most recently, in Singapore.

💼 Work Experience

• Principal Product Designer at Intuit (February 2023 to Present, Singapore)
• Lead Designer for Sales Order Management workflows
• Working closely with Product Managers and Software Engineers in the end-to-end product development process from user research, wireframing and ideation, project scoping, UI/UX design, user testing and iteration, tasks breakdown, implementation, pre-production testing, to launch

• Senior Product Designer at TradeGecko , acquired by Intuit (September 2015 to January 2023, Singapore)
• Part of the small product team that brought TradeGecko to its acquisition by Intuit, one of the largest software companies in the world
• Lead Designer for scrum teams that focused on TradeGecko's core workflows (incl. Sales Order Management, Manufacturing, Warehouse and Inventory Management)
• Lead Designer for Wholesale Order Management and the B2B online ordering experience
• Worked closely with Product Managers and Software Engineers in the end-to-end product development process from user research, wireframing and ideation, project scoping, UI/UX design, user testing and iteration, tasks breakdown, implementation, pre-production testing, to launch

• UI/UX Designer at grow Branding (November 2014 to August 2015, Doha)
• Lead UI/UX Designer and Product Development Manager at Deal Grocer, Taste Central Curators Inc., and BeautyMNL (November 2011 to October 2014, Manila)
• Founding Designer for BeautyMNL, our eCommerce vertical focused on the beauty category that is now the top homegrown eCommerce brand in The Philippines
• Worked closely with the Business Director (Product Owner) as a multi-hat designer, ideating on the product, brand identities, and features of four eCommerce verticals separately focused on Experiences, Retail (multi-category), and Travel, all of which I translated into briefs, and low and high-fidelity design mockups
• Design lead for Deal Grocer’s re-brand and website re-launch
• Lead and worked alongside a small team of Engineers in managing and implementing designs into production from start to finish
• Worked closely with the Content Team in creating content for our websites, social media pages, and email campaigns sent to our user-base on a daily basis

• Web Development and Operations Section Manager at Mapua Institute of Technology (March 2011 to November 2011, Manila)

• Web Content Developer at De La Salle University (July 2007 to March 2011, Manila)

• Freelance
• Design Consultancy, and UI/UX Designs for HonestDocs, one of the fastest growing digital health platforms in Southeast Asia
• Branding and Marketing Campaign Collaterals for Bus Uncle Company, an AI company based in Singapore
• Event and Marketing Campaign collaterals for Youth for Sustainable Development Assembly (YSDA), a non-profit organisation based in Manila, Philippines

💻 Skills

🎙️ Speaking Engagements

Singapore Ministry of Education Learning Buildathon 2017

Padang & Co., Mapletree Business City, Singapore, March 2017

• Delivered a presentation alongside the founder of Bus Uncle Company on the design thinking behind building Singapore's most popular transportation chatbot, Bus Uncle, during the pre-hackathon Content Workshops on creating engaging experiences

📃 Certifications

Certified ScrumMaster®

Scrum Alliance, February 2014 to February 2016

🎓 Education

• De La Salle University, Courses towards Masters in Marketing Communications (January 2009 to August 2010, Manila)
• 15 units completed with courses including Business Organization, Marketing Research Methods, and Digital Marketing

• University of Santo Tomas, Bachelor of Arts in Communication Arts (June 2003 to April 2007, Manila)
• Deans List for four consecutive semesters of the two final Academic Years
• Scholarship recipient for all four Academic Years